Book Smarts

Writing a book called The 100 Best Television Commercials was a project three years in the making, but author Bernice Kanner said at times it felt much longer.
“Had I known it was going to take that amount of work . . . I wouldn’t have had as much enthusiasm for it as I did at the outset,” she said.
The trials included chasing down agency creative staffers and executives who had long since moved on and overcoming multiple-language barriers.
Still, the job was not all toil and trouble.