Bonding at Bennigan's

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New Doner Ads Suggest ‘Let’s Get Together’
DETROIT–In its first brand positioning work for the Bennigan’s casual dining restaurant chain since winning the account two and a half years ago, Doner introduces a new theme designed to make a greater emotional connection with consumers.
Developed by Doner’s Cleveland and Southfield, Mich., offices, the campaign uses the tagline “Let’s get together” to encourage consumers to reconnect with friends and family at Bennigan’s.
“It’s also a call to action, inviting customers to get together with Bennigan’s,” said David DeMuth, Doner executive vice president and general manager.





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