Bombay, Culligan Sign With Euro RSCG | Adweek Bombay, Culligan Sign With Euro RSCG | Adweek
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Bombay, Culligan Sign With Euro RSCG

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CHICAGO Havas' Euro RSCG here has added retailer Bombay Co. and water treatment company Culligan to its client roster without reviews, according to the shop.

"We're excited to be working on these two terrific brands," said agency CEO Ron Bess in a statement. "Our strategic and creative firepower will prove to be the one-two punch needed to accelerate their growth in the marketplace."

Bombay, based in Fort Worth, Texas, tapped the agency to handle creative and strategic duties, ranging from traditional advertising to direct marketing. The company's last known agency was the Chicago office of Publicis Groupe's Publicis in Mid-America.

For Northbrook, Ill.-based Culligan, Euro will create the company's first advertising in nearly five years. An upcoming campaign will involve television, print, radio and out-of-home media.

With the renewed pushes, sources said combined billings for both clients could reach $30 million. Bombay spent $10 million on advertising in 2004 and $4 million through October 2005, according to Nielsen Monitor-Plus. Culligan spent $2 million on advertising in 2004 and $1 million through October 2005, per to Nielsen.