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J. Walter Thompson’s office here has landed advertising duties for Bolthouse Farms, an 87-year-old company that is a leading producer of carrots, sources said.
The Bakersfield, Calif.-based client met with approximately seven agencies located mostly in Southern California before narrowing the list to JWT in Los Angeles and Rubin Postaer and Associates in Santa Monica, Calif., according to sources. There was no incumbent.
The win is the first for JWT here since president Jerry McGee assumed leadership of the 80-person shop at the start of this year from former CEO Peter Stranger.
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