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After a decade of targeting teens with celebrity polls, quizzes and horoscopes, Bolt.com is taking the wraps off a revamped, edgier site in hopes of riding the wave of consumer creativity to reach older users.
The new Bolt.com takes cues from hot social network MySpace, video-sharing site YouTube and photo destination Flickr. It encourages users to create and share their own digital content, whether it’s short videos, snapshots or blogs. And Bolt is reaching beyond teens to the sought-after 18-34 demographic.
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