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NEW YORK The former leaders of Fallon’s New York office have launched a new boutique agency called Toy, and its first client is the Oxygen Network, the shop said.
Toy’s principals are Anne Bologna and Ari Merkin, former president and creative director, respectively, of Fallon’s New York outpost, which agency chairman Pat Fallon decided to close in July. The new agency is based in New York.
Before taking the reins of Fallon New York in January 2003, Bologna was planning director at the Publicis Groupe shop’s headquarters in Minneapolis.
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