Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Radisson Hotels & Resorts this week launches a $5.5 million ad campaign highlighting travelers’ individual preferences.
The effort, “Stay your own way,” is the first from new agency Bolin Marketing of Minneapolis. The campaign includes TV and print ads and will run through at least December 2004, according to the company. Print messages will appear in USA Today, The Wall Street Journal, Time, Fortune, Forbes and Business Week. TV is still in development.
“Stay your own way” allows business and leisure guests to customize the amenities at Radisson properties, a unit of Carlson Hotels Worldwide.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in