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CHICAGO Bolin Advertising uses computer-generated animation to depict the vast array of places to earn and redeem points in Carlson Hotels new loyalty program through a television, print and online advertising campaign.
A television spot from the independent Minneapolis agency uses animation to show the new goldpoints plus card morphing into different objects, such as a shopping bag and an airplane to show how points can be earned and redeemed. The spot will begin airing on CNN’s airport network on Jan.
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