Boland Lures FCB's Dorfman To Pickett | Adweek Boland Lures FCB's Dorfman To Pickett | Adweek
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Boland Lures FCB's Dorfman To Pickett

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Just a few weeks after joining Pickett Communications as president and equity partner, former Foote, Cone & Belding president and chief executive Jack Boland has wooed creative veteran Bob Dorfman away from FCB and handed him the lead creative post at his new shop.
Dorfman, 45, who was a vice president and associate creative director at FCB, San Francisco, spent the past 10 years at the agency working for clients such as Levi Strauss & Co. and Amazon.com. He is also a sports analyst, author of the Sports Marketer's Scouting Report and has been a featured speaker on Bay Area and national talk shows.
"Bob's experience gives us a real opportunity to [improve] our creative product and attract clients that want an agency with direct marketing, advertising and Internet-related capabilities," said Boland.
Dorfman's duties will include overseeing the San Francisco agency's new client, sports news and information site TodaySports.com. Boland said the shop is also talking with the NBA about a potential assignment.
"There is a great opportunity to do some exciting work at Pickett," said Dorfman. "It's a small agency with a lot of big agency talent."
Boland said Dorfman is just the first of several planned additions. Pickett, which currently has a staff of 20, will soon hire several new creative and account executives, he said.
Separately, the agency has been hired by InsuranceZone.com, San Francisco, an Internet-based insurance firm. The shop will promote the client's yet-to-be-launched Web site with a national direct marketing and ad campaign. The agency won the $5 million account following a review of undisclosed Bay Area shops.