Boking It Into Retirement

Bill Haney, who has worked with Bcom3, D’Arcy and Manning Selvage & Lee, has “retired” from the ad business but not from his working life. His Orton ville, Mich., consulting firm, MB Communi cations, still services the mar keting commu ni cations, auto, telecom, tech and auto-supplier industries. And those endeavors lead to others that Haney turns into books.

Haney says he’s had his hand in nearly 400 books, one way or another, since 1967—as editor, publisher, author, co-author or ghost writer.