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ATLANTA Bojangles Restaurants has chosen Price McNabb as its advertising agency following a review, the client said. Wray Ward Laseter in Charlotte, N.C., and The Leslie Agency in Greenville, S.C., were among six finalists.
Incumbent The Reimler Agency in Charlotte, N.C., resigned the $3 million account, which went into review in July.
Charlotte-based Price McNabb said its campaign will debut this fall and include television, radio and in-store materials.
Bojangles is headquartered in Charlotte and operates more than 310 locations in 11 states throughout the eastern U.S.
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