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LOS ANGELES Bank of America and Carol H. Williams Advertising are ending their relationship, and BofA is seeking a new agency within the Interpublic Group to handle its African American account, a client representative has confirmed.
Carol H. Williams in Oakland, Calif., had handled the estimated $25-30 million account since February 2003. The shop resigned the business due to “philosophical differences with the bank” and “major disagreements as to how to effectively communicate with African American consumers,” according to a source.
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