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BOSTON Hill, Holliday, Connors, Cosmopulos is launching Bank of America’s first campaign that focuses on retirement and attempts to demystify IRA offerings.
The push launches Sunday in print and online media, backed by $35 million in spending, the agency said. It continues through the second quarter of next year and will likely segue into a broader awareness-building push for BofA’s overall retirement capabilities.
“We want to address head-on the challenges customers face in making sense of IRA solutions available in the marketplace,” said client CMO Anne Finucane.
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