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NEW YORK A piece of Bank of America’s business has landed at Interpublic Group’s Gotham in New York, as the client shuffles agency assignments among IPG shops in the face of a planned merger between Bozell and Lowe.
BofA cannot follow Bozell into Lowe since that agency already handles HSBC Corp. Instead, BofA is mulling a shift of most of its $170 million account to another IPG agency, possibly Deutsch, said sources.
Two Deutsch divisions, however, already work for rival J.P.
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