BofA Garners Mixed Review

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK This new Bank of America spot from Hill, Holliday, Connors, Cosmopulos for the client’s recently expanded wealth management unit celebrates ordinary millionaires with a commercial that tells viewers, “Today’s wealth needs today’s wealth management.” This spot, titled “Meat Loaf,” features a man sitting at the counter of a quiet diner. The camera lingers on the details: an empty booth, a waitress picking up orders from the kitchen, his black shoes resting on the stool.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in