BofA Appoints Tandem

Bank of America last week formalized the hiring of Bozell Worldwide and Temerlin McClain to handle the creative portion of its $80-100 million account. Separately, two agencies withdrew from the client’s media review.
The expected creative decision [Adweek, Eastern Edition, Dec. 7] followed a Dec. 16 presentation by the sister True North Communications shops, which pitched their joint resources as “Bozell Temerlin McClain.”
The hiring of the agencies was a formality, given the withdrawal two weeks ago of the only other finalist, Lowe & Partners/SMS, New York.
Temerlin McClain officials in Irving, Texas, had not returned calls at press time to discuss the win.
Prior to the merger of NationsBank Corp.