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How did former professional wrestler Jesse “The Body” Ventura find his way to the Minnesota
governor’s mansion? Credit a strategy from Bill Hillsman of North Woods Advertising.
TV spots prepared with creative assistance from Minneapolis agency Kruskopf Olson (in which Hillsman is a partner) featured the “Jesse Ventura action figure.”
In one ad , children use the doll to turn down special-interest money, pound fists on desks and demand rewrites of laws that “waste taxpayers’ money.”
“He’s a larger-than-life candidate.
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