Boca Research Picks 'Silicon Beach' Green

Moving its offices to Florida’s “Silicon Beach” has paid off for Green Advertising, as the Boca Raton, Fla., agency was tapped to handle the $1 million ad account of modem maker Boca Research. The shop is preparing to help launch the client’s Tidalwave 56K product this summer.
Dave Spector, Green Advertising vice president and creative director, sees the account win as “confirmation” of the agency’s entry into the high-technology category.
“Since our move to Boca [from Fort Lauderdale, Fla.]