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ATLANTA Boone/Oakley and its client, the Charlotte Bobcats, have toned down a campaign the National Basketball Association team launched earlier this year, modifying some TV spots to remove scenes that could be construed as violent and pulling one commercial from the air.
The campaign was altered in light of the much-publicized brawl between the Indiana Pacers and Detroit Pistons that resulted in the suspension of players from both teams.
“[The Bobcats] don’t want to perpetuate the thug image,” said John Boone, co-creative director of the independent shop in Charlotte, N.C.
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