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Having deemed its 4-year-old children’s menu a success, Bob Evans Restaurants continues to employ tykes in an effort to drive traffic with a campaign from Chicago Creative Part nership.
“This is their big gest push since 1998,” said Jim Tax, an account executive at the agency. “They want to get new kids in the store.”
In the past few years, advertising for the Columbus, Ohio-based chain’s kid’s menu has been culled from footage shot for the 1998 launch.
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