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BOSTON Boathouse has added creative duties for BJ’s Wholesale Club and Nantucket Nectars without reviews.
BJ’s spends about $5 million annually on regional campaigns that include print, broadcast and direct executions. The switch to Boathouse comes following a series of management changes at the client, including Kerry Hamilton’s arrival last October from TJX Cos. as svp, director of marketing. BJ’s had previously worked with Partners & Simons, Boston.
“With the change in leadership at BJ’s came their decision to use a new resource, something that certainly didn’t come as a surprise,” said Partners & Simons representative Mark Young.
Separately,
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