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BOSTON Athletic footwear company New Balance this week launches a campaign themed “For Love or Money.”
This is the first major New Balance effort from Needham, Mass.-based independent agency Boathouse since it took over as lead agency on the estimated $12-15 million account late last year.
Previous ads from former New Balance shop Euro RSCG in New York were tagged “Achieve. New Balance.” (The Havas-owned shop’s interactive unit, Euro RSCG 4D, continues to craft the client’s online executions.)
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