B/O Doesn't Shout About 'Shhharlotte'

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ATLANTA Boone/Oakley has launched its first campaign for the newly formed Charlotte Regional Visitors Authority, the shop said.

The print effort includes full- and half-page ads in trade and consumer publications that began running in March and April issues. The trade buy includes Association Management, Black Meeting & Tourism, Convene, Executive Update, Forum, Religious Conference Manager and Trade Show Week. Atlanta and Cincinnati magazines, Georgia Living, North Carolina Living, Roam and South Carolina People & Places are among the consumer periodicals on the media schedule.

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