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Four agencies have emerged as finalists in a review for the estimated $40 million direct-to-consumer ad launch of Plavix, a prescription heart attack and stroke preventative, co-marketed by Bristol-Myers Squibb and Sanofi, sources said.
The clients confirmed the review but declined further comment. Sources said New York shops Robert A. Becker, Bozell Worldwide and Lieber, Levett, Koenig, Farese, Babcock, along with Quantum Consumer, a Parsippany, N.J.-based division of healthcare agency Thomas G. Ferguson & Associates, are the contenders.
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