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Once there were two separate entities: magazines and catalogs.
With the debut this month of luxury retailer Bergdorf Goodman’s consumer-lifestylemagazine, amongothers, the line between the two categories has blurred.
The premier issue of Bergdorf Goodman Magazine combines numerous fashion spreads with articles on designers, includingGiorgio Armani and Serge Lutens. The latter’s new fragrances are available exclusively at Bergdorf Goodman. Advertisers include Baccarat, Helena Rubinstein, Leica and Cathy Carmendy.
The quarterly magazine is a collaboration with publisher Assouline, which has produced magazines for European retailers such as Chanel and Galleries Lafayette.
“It has the spirit of a magazine and a catalog,” said president Prosper Assouline.
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