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BlueSky Represents Aruba Resort, Pop Starz

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ATLANTA BlueSky Public Relations has added the Bucuti Beach Resort and Pop Starz Inc. to its client roster.

The Fort Lauderdale, Fla., shop said it is handling the North American publicity, editorial placement and advertising direction for Bucuti Beach Resort. The resort is located on 14 acres of beachfront property in Aruba. A campaign launched this week and focuses on the resort's recent addition of 39 suites, the PR practice said.

Boca Raton, Fla.-based Pop Starz is a hip-hop dance-training center. The facility has partnered with choreographer Darrin Henson to produce a training workshop. Darrin's Dance Grooves Workshop will be held Oct. 4-5 at the Westin Diplomat in Hollywood, Fla.

BlueSky will promote the event via broadcast spots launching today in South Florida markets, sources said.

Billings were not available for either client.