BlueSky Gets Tough for Combative Titan Games | Adweek BlueSky Gets Tough for Combative Titan Games | Adweek
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BlueSky Gets Tough for Combative Titan Games

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ATLANTA BlueSky is set to launch its first campaign that promotes the United States Olympic Committee's Titan Games, according to the shop.

The Atlanta agency said it was chosen after a review involving undisclosed shops to develop print and radio ads for the USOC of Colorado Springs, Colo. The USOC sponsors the multi-sport competition, which targets males, 18-34, who compete in or are supporters of extreme games.

Scheduled to take place June 18-20 at Atlanta's Centennial Olympic Park and Philips Arena, the Titan Games encompass seven "combative sports" such as boxing, fencing, karate and weightlifting, according to BlueSky. Each competition will be held in a four-ring arena layout, the shop added. Approximately 180 athletes from 20 nations will compete in at least three simultaneous matches throughout the weekend. Cowboy Mouth will play live during the games.

Atlanta has hosted nine different Olympic-themed events since it hosted the Summer Games in 1996. The Titan Games coincide with the Olympic torch run through Atlanta, on its way to Athens for the 2004 Summer Games, BlueSky said. Sponsors of the Titan Games include Home Depot, Coca-Cola, McDonald's and Adidas.

Tim Smith, vice president and creative director at BlueSky, said that the shop has completed newspaper, billboard and bus shelters ads, flagpole banners, as well as radio spots that will launch next week on local stations.

Campaign spending was not disclosed.