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ATLANTA BlueSky is set to launch its first campaign that promotes the United States Olympic Committee’s Titan Games, according to the shop.
The Atlanta agency said it was chosen after a review involving undisclosed shops to develop print and radio ads for the USOC of Colorado Springs, Colo. The USOC sponsors the multi-sport competition, which targets males, 18-34, who compete in or are supporters of extreme games.
Scheduled to take place June 18-20 at Atlanta’s Centennial Olympic Park and Philips Arena, the Titan Games encompass seven “combative sports” such as boxing, fencing, karate and weightlifting, according to BlueSky.
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