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Partners & Simons’ work for Charles Schwab and H.P. Hood helped put the shop over the top last week in the pitch for the $4.5-6 million ad account of Blue Cross & Blue Shield of Massachusetts.
The Boston agency, pitching in tandem with Pro Media in Natick, Mass., overcame Ingalls in Boston for the high-profile assignment.
Partners principals Tom Simons and Walter Mills, along with creative director Jeff Billig and account manager Tony Cotrupi, formed the pitch team and will oversee the business.
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