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SAN FRANCISCO — Internet retailer BlueLight.com said Wednesday it will improve its efficiency and profitability by using the resources of its majority investor, Kmart Corp.
Part of that plan means the San Francisco-based online retailer will use of the marketing and merchandising resources of Troy, Mich.-based Kmart (KM), and eliminate some jobs in its merchandising and marketing departments, said David Karraker, a BlueLight spokesman.
“Basically, the board of directors took a look at the online-commerce [business] place, which is pretty soft right now,” he said.
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