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NEW YORK Online clothing retailer Bluefly.com has hired Brad Matson as its new CMO. The appointment comes on the heels of an ad campaign that has ruffled feathers at several cable networks that have asked Bluefly to edit some nudity out of a spot or refused to run it, calling the commercial indecent.
Matson, 48, who held vice president and senior vice president posts in the marketing department at relatively staid retailer Spiegel Catalogue from 1981 to 2003, began his post Tuesday.
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