Metzdorf Continues TV Craft for Creamery
DALLAS--Blue Bell Ice Cream launches a new television campaign this week with a spot developed by longtime advertising associate Lyle Metzdorf.
Titled "Bad Day," the ad shows a farmer cutting himself shaving, getting chased by a bull and being struck by lightning, among other disasters, before sitting down to a bowl of Blue Bell. When his wife asks him how his day went, he replies, "It ended good."
"Bad Day" is the latest installment of country-themed advertisements developed by Metzdorf, whose Metzdorf Advertising was once the third-largest agency in Houston before its sale to the Interpublic Group of Cos. in 1983. He has worked with Blue Bell since 1963.
Metzdorf re-tained Blue Bell as his personal client following the agency sale. He has produced new campaigns for the Brenham, Texas, creamery every two years.
The new television ad, plus another spot that will air at a later date, were both directed by Gerald Katz of Katz Films.
"Bad Day" will air in Blue Bell markets in 12 Southeast and Southwest states. The budget for the campaign was not disclosed. K