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Blue Ant to Promote ZKid's Safe Surfing

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CHICAGO ZKid Network has tapped Blue Ant to create national advertising and direct response campaigns touting the company's software that provides a secure Internet surfing environment for children.

"The Internet can be a scary and dangerous place, especially for kids," said Bryan Weinstein, managing director and CEO of the Chicago agency in a statement. "ZKid Network Company is providing a safe haven for kids that is tailored to helping them grow while protecting their safety."

The Highland Park, Ill., company said its software creates a virtual private network in which kids ages 4-10 can surf the Internet, use e-mail and participate in chat rooms. The network also provides animated educational and entertainment programming.