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Publicis/Bloom here launches its first youth-oriented television commercial for IronKids white bread in two years. The tagline is: “IronKid ‘n around.”
The 30-second spot, shot in a “virtual cinƒ” technique, begins airing on a spot basis this week during children’s and teen programming on cable and broadcast, according to agency co-chairman Steve Price.
The commercial will air throughout 1998 in 43 markets, including Dallas/Fort Worth, Houston and Austin, Texas, as well as San Francisco, Denver and Phoenix.
Price said a companion commercial targeting parents has already hit the airwaves.
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