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NEW YORK Blockbuster this Wednesday breaks an interactive campaign to introduce people to its new Internet movie rental service.
The Dallas-based company last week launched an online offering, which lets people request three DVD rentals at once by mail for $19.99 a month. The service will likely compete with similar models from Netflix and Walmart.com.
Avenue A/Razorfish in Chicago is handling the online media, which includes sponsored-search listings; the aQuantive-owned unit was named Blockbuster Online’s digital media agency in early May.
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