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Image and Music Form ‘Visual Grammar’ in Work From Doner
DETROIT–Blockbuster video’s first global ad effort attempts to transcend cultures with a campaign from Doner tagged, “Bringing entertainment home.”
The collaborative effort of Doner’s Southfield, Mich., and London offices uses striking visuals and a soaring, original score that the agency “thought had a visual grammar to it that would speak in every language,” said John DeCerchio, Doner’s chief creative officer.
The campaign broke in the U.S.,
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