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NEW YORK Universal Studios hopes to harness the power of consumer-created and distributed video with a push to promote tomorrow’s DVD release of Dave Chappelle’s Block Party.
Universal is hosting a viral contest (www.blockpartycontest.com) that invites users to create their own videos begging Chappelle to visit their neighborhood. Contestants are encouraged to disseminate their videos on their own. The five videos that garner the most views (via YouTube, MySpace, personal blogs or through e-mail) will win prizes.
While
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