Blip.TV 'Makes,' Serves Web Ads

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Video sharing site Blip.tv has introduced an interactive advertising tool that lets Web content producers create and serve ads for their programming.

According to CEO Mike Hudack, the do-it-yourself system points up a potential solution to the challenge of how to monetize content on the Web and heralds “a major shift of power from the big-name networks and studios towards the content creators.”

“Everyone is trying to figure out how to make money from video online,” said Phillip Torrone, senior editor of Make magazine.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in