NEW YORK Blinkx.tv said it reached a deal to include access to online videos from Ifilm on its video search engine.
The deal adds IFilm's array of short films, movie and video game trailers, and television clips to Blinkx's growing database of searchable video content. The search engine returns screenshots of the videos, delivering users to Ifilm's site to watch the ad-supported content.
Blinkx has struck several deals to build its online video library and compete with video search efforts by Yahoo, Google and AOL. Blinkx gives searchers access to videos from over 70,000 hours of online videos, with sources ranging from Reuters to Fox News to ESPN.
Blinkx's technology has taken a different approach from Google and AOL. It matches videos to search queries based on transcripts created of clips using speech-recognition technology. Google's video search test uses closed-captioning text, and Yahoo and AOL tag videos with description.
AOL is making its Singingfish video search engine a major part of its broadband-focused portal set for release later this month. Singingfish last week said it inked a deal with Ifilm, along with a dozen other content sites, including CNN, CBS News and iVillage.
With eMarketer expecting broadband Internet connections to reach 36 percent of U.S. households this year, online video has become more attractive to Internet users. Yet the audience for online video is still small, constrained by the difficulty finding Internet video content, according to research. In a poll of Internet users earlier this year, the Online Publishers Association found that 53 percent of respondents would watch more Internet video if they could locate it easily.