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ATLANTA — Blimpie International has named Fitzgerald + Co. its lead agency for media. Consultant Hasan Ramusevic of Hasan + Co. in Raleigh, N.C., who handled both the creative and media reviews for the estimated $10-15 million account confirmed the win.
The Atlanta shop bested crosstown media agency Carat with a strategic approach that will help Blimpie do battle on a market by market basis rather than applying the same formula to every region, according to Ramusevic.
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