Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Awaited TV Work for TransAmerica
SAN FRANCISCO-Blazing Paradigm here breaks its first TV work for TransAmerica in a new campaign for the client’s Premier mutual funds product. The six spots broke in the Phoenix market earlier this month and will spread nationally by the first quarter of 1998.
Billings for the account, which Blazing Paradigm won late last year, are estimated at $4-5 million. Many in the advertising industry are curious to see the agency’s work for the client, according to sources.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in