Blazing Paradigm is beefing up its senior ranks with the addition of an account planning chief from a London shop and an interactive specialist from Gap Inc.
Mari Cortizo, 33, joins the San Francisco agency after five years at St. Luke's, which was formerly Chiat/Day's London office.
Cortizo, who headed St. Luke's planning department, is taking the newly minted title of cultural curator.
"Mari's role will be bigger than simply focusing on the problems right in front of us," said creative director Sam Pond. "She will be responsible for bringing the world and its trends into our offices."
Cortizo said she looks forward to extending brands beyond TV spots and into events, sponsorships and content programming.
Pete Scanlon, 31, was named director of interactive strategy. Previously he spent about two years in Gap's direct marketing division, where he oversaw the redesign of Gap.com and the launch of the Banana Republic and Old Navy Web sites. He also put in a brief stint at the former Hal Riney & Partners, San Francisco, working on the Saturn, EV1 and Sprint PCS sites.
"I know how to tie the threads together between the ads, programming or events, and the Web," said Scanlon.