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ATLANTA Blattner Brunner/SRC here has launched a new campaign for James Hardie Siding Products, the shop said.
The first work is appearing in the December issues of Midwest Living and several other shelter magazines. The print ads are scheduled to run in periodicals throughout the South next spring. Radio ads will support the print effort in each market.
Ads target consumers, especially women, who are remodeling their homes or building new houses. Creative has been produced in two versions, both showing furniture in rural settings without depicting the siding.
The
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