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An “Internet-responsive” toy known as “Ir-V” will be introduced by Blattner Brunner with a $2-3 million campaign.
The Pittsburgh shop won the business from IR-Vonline.com, a Hong Kong-based company owned by TS Toys, following a review against undisclosed shops.
Ir-V is a programmable robot that is linked to an Internet site that can be changed regularly, thus providing new games to hold children’s interest, said Jeff Nobers, a Blattner-Brunner representative.
Ir-V will be pitched initially through an e-marketing campaign until retail channels are established.
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