Blattner Brunner's new ecd, Bill Drake, says his job is to oversee and encourage good work for the $125 million Pittsburgh shop, not try to produce it.
"In the past, they've had a player/coach," Drake said. "I'm a coach coach. I'm not going to be competing with the teams."
Drake, 45, has filled the post left vacant in November when Rodney Underwood jumped to a chief marketing officer's job at Logic House, a Pittsburgh-based educational-software company.
He will oversee about 20 creatives and be a member of the shop's executive management team.
Drake most recently was a vp and group creative director at Mullen in Wenham, Mass., where his accounts included Energy Star.
"He's a real solid pro who understands the business and knows how to solve problems," said Edward Boches, Mullen's chief creative officer. "He ran his division autonomously. ... They all hummed along quite smoothly."
For 10 years, Drake had his own Boston agency, ReevesDrake, which was acquired in 1998 by True North Communications and absorbed by Bozell Kamstra. That agency was folded into Mullen, in both Wenham and Pittsburgh, when Interpublic Group bought TN in 2001.
Drake cites the "Do you know Tyco" campaign for Tyco International, which he worked on at Bozell, as among his best work.
Blattner Brunner's search for an ecd started early this year and came down to three serious candidates before Drake was selected, CEO Michael Brunner said.
Drake was chosen in part because of his reel's breadth, Brunner said. "Some work had a certain shock or surprise value," he said. "Other work was filled with warmth, stuff that seemed very endearing."