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Blattner Brunner Chosen to Handle IncrEdibles Rollout

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Blattner Brunner has picked up the $10-12 million account for Breakaway Foods IncrEdibles line of food products.

The Pittsburgh agency bested unidentified competitors for the business from the Columbus, Ohio, client. The account was previously at Earle Palmer Brown. EPB Communications earlier this year sold Egan/St. James in Pittsburgh to Blattner Brunner, but that transaction was unrelated to the assignment, an agency representative said.

A TV, outdoor, trade print and event effort beyond IncrEdibles is planned to roll from East Coast markets west. IncrEdibles are a microwaveable line including macaroni and cheese and scrambled eggs and chili that push up through a tube, eliminating the need for knife and fork.