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ATLANTA Anderson Hardwood Floors has selected Blattner Brunner/SRC to handle creative and media on the company’s first consumer advertising campaign after a review, the shop said.
There was no incumbent. Independent Asheville, N.C., agency Wilson Coman & Taylor will continue to provide trade advertising for the company. The other shops that participated in the review were not disclosed.
The Clinton, S.C., client said it plans to spend between $3 million and $4 million on consumer advertising next year.
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