Blast Radius Develops New Nike Product Site

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NEW YORK Blast Radius has launched a new online product support site for Nike Timing, a division of the athletic goods giant that focuses on its line of watches and monitoring devices.

The multilingual site (www.nike.com/timing) consists of more than 60 products organized in five main categories: monitoring, running, outdoor, presto and kids. It includes product imagery and details, comparison charts, rich media tutorials and user manuals, among other features.

The Canadian interactive shop was selected for the assignment based on it previous work for the Beaverton, Ore.,



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