B&L Mulls Ways to Save ReNu

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BOSTON Bausch & Lomb doesn’t have much time to act if it is going to save its ReNu brand, some observers said Thursday.

In a conference call on Wednesday with analysts, CEO Ron Zarrella said he was considering a marketing campaign to restore confidence in the brand after it was linked to a serious infection-causing fungus. But some observers warned that B&L has to speak loudly, clearly and most of all, quickly, if such a move is to succeed.

The



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