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NEW YORK Crispin, Porter + Bogusky sure knows how to do chicken. Ever since the Subservient Chicken donned its garters to fulfill our whims online, Burger King chickens have proven to be the coolest, funniest fowls around. A new commercial for the fast-food chain’s Spicy Chick’n sandwich takes viewers to the site of a Chinese master’s training grounds. Yes, it’s a common ground, trampled by many brands over the years. But in this spot, the close-ups of the chicken alone are funny enough to subvert the all-too-familiar setup.
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