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By Matt Surman
NEW YORK–The Rihga Royal Hotel attempts to lure visitors with the hint of romance in its first television campaign from Biederman, Kelly & Shaffer, breaking this week.
The half-dozen executions for the New York client, which revolve around weekend packages at the hotel, feature stylish slow-motion shots of flying clothing–a button-down shirt, a silk slip, a long, sheer scarf–paired with a woman’s hand and legs rustling under bed sheets.
‘Sex in itself doesn’t necessarily sell, but the promise of sex should,’ explained Ken Krimstein, executive vice president and co-executive creative director at the New York shop.
The taglines in the estimated $1 million campaign are different for each ad.
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